Prof. Dr.-Ing. Markus Lauff
Business Innovation Evangelist
Futurist, Lecturer & Speaker
Detailed Curriculum Vitae (2025/09/01)
Personal Details
Date and Place of Birth
5th August 1968, Ludwigshafen/Rhein, Germany
Address
Mozartstraße 23, 68723 Oftersheim, Germany
Contact
Phone: +49 (6202) 592034
Email: markus@[noSpam]lauff.name
(please remove „[noSpam]“)
Nationality
German
Work Experience
| Mainz University of Applied Sciences | |
| September 2025 – to date | Professor for Applied Computer Science / Business Information Systems |
| SAP SE – SAP AppHaus | |
| September 2020 – December 024 | Global Enterprise Architecture and Generative AI Lead Chief Development Architect |
| SAP SE – SAP Marketing Cloud Development | |
| June 2019 – September 2020 | Head of User Experience Managing global team of UI Designers. |
| April 2015 – May 2019 | Chief Development Architect @ Central Architecture TeamIn charge of software architecture relevant topics in the area of UI Technology, Social Networks, Mobile, and User Experience. |
| SAP AG – SAP Active Global Support | |
| September 2011 – April 2015 | Head of Global Center-of-Expertise User Experience & MobileDefined Premium Engagement support portfolio for Ux and mobileProviding pro-active support for strategic customersOnboarding and roll-out of new topics to regional CoEsPresentations at Sapphire, MaxAttention Summit |
| SAP AG – Shared Business Components (former SAP Business Objects POA / PTU Emerging Solutions / PTU Business User – CTO & Framework, Performance Optimization Application Framework, Head of Product Management) | |
| Aug. 2006 – September 2011 | Program Product OwnerExecuted QCD responsibility for full development lifecycle from planning, development to productization for BUI, CLM, MOAM, OCAChanged global SBC product management structure and processes from project oriented development into agile SCRUM-based developmentSet-up global product management team in Bangalore, Dublin, Levallois, Palo Alto, and WalldorfManaged a global team of product owners / team assistant / students |
| SAP AG – SAP Research (former Corporate Research, CEC Karlsruhe) | |
| Mar. 2005 – Jul. 2006 | Director Research Portfolio OfficeManaged global SAP Research research portfolioPresented research strategies and results to the SAP executive teamSupported the alignment of the SAP Research portfolio with the SAP Board |
| Jan. 2004 – Mar. 2005 | Director Research Business DevelopmentCoordinated SAP Research project applications with European Commission and national funding boards (e.g. BMBF)Represented SAP in international industrial research projects (e.g. with NOKIA, Siemens, W3C)Introduced SAP-wide research transfer value assessment |
| 2002 – Dec. 2003 | Program ManagerCoordinated research activities in the area of “Device Independent Application Engineering”Acquired research 3rd-party project funding (e.g. from European Commission)Set up research activities in Palo Alto, Sophia Antipolis, and Karlsruhe |
| 2000 – 2002 | Project Manager, Senior Researcher, Consultant and IT Architect Led international industrial research project CONSENSUSLed Pervasive Computing research groupResearch on new key technologies pertaining to B2B,B2E businessDesigned and realized ubiquitous office infrastructureEvaluated of mobile/e-commerce projects and strategies |
| University of Karlsruhe, Telecooperation Office (TecO) | |
| 1995 – 2000 | Research AssistantDesigned IT architectures for ubiquitous systemsPresented scientific papers/results at international conferencesSupervised student/research work within industrial projects (e.g. with Digital Equipment Corporation, SAP AG, Daimler Benz AG)Led student practical courses and seminars / Prepared lecturesAcquisition of research projects/funding (e.g. from European Commission)Designed and implemented integration of mobile appliances into a multimedia information systemManaged and administered department’s IT infrastructure |
| Columbus Consulting, IT-Consulting, Oftersheim | |
| 1992 – 2020 | Chairman, ConsultantIT consultancy for SME and public institutionsDesign and development of communal web sites |
| Patents | |
| Information organization navigation Markus Lauff, EP1524591A1 US2005080793A1 US7669146B2, 2003 Method and computer system for evaluating the complexity of a user interface Markus Lauff, Jun Ma, Axel Spriestersbach, Cedric S. P. Ulmer, Thomas Ziegert, ATE416420T1 EP1544728A1 EP1544728B1US2007162874A1 US8959488B2 WO2005059742A1, 2015 Method and computer system for document authoring Markus Lauff, Florent Nicoulaud, Samuel Rethore, Patrice Seurat, Pascal T. C. Spadone, Axel Spriestersbach, Cedric S. P. Ulmer, Thomas Ziegert, EP1526448A1 EP1526448B1 US2009024937A1 US8850392B2 WO2005059743A1, 2014 | |
| Education | |
| „Executive MBA“ University of St. Gallen, Switzerland2005 | SAP AHEAD 2005 Advanced Management Program University of St. Gallen – Executive MBA in Media and CommunicationInternational and Global EconomicsInternational HR ManagementDigital BusinessProcess ManagementLogistics and Operations ManagementInnovation, Intrapreneurship and Market Entry StrategyFinance and AccountingSales and Marketing |
| Dr.-Ing. University of Karlsruhe, GermanyNov. 2001 | Received Dr.-Ing. from University of Karlsruhe (PhD Computer Science)Thesis: “System-support for Ubiquitous Applications” |
| Diplom Informatiker University of Karlsruhe, Germany30.11.1994 | Graduated “Diplom-Informatiker” from University of Karlsruhe (MSc Computer Science)Master Thesis: “Performance Analysis of IEEE 802.11 networks” |
| 1989 – 1994 | Computer Science studies at University of Karlsruhe |
| 3.5.1988 | Graduated „Abitur“ from „Technisches Gymnasium“ Mannheim |
| 1985 – 1988 | Secondary education „Technisches Gymnasium“ in Mannheim |
| 1979 – 1985 | Secondary education „Hebel-Gymnasium“ in Schwetzingen |
| 1975 – 1979 | Primary education in Untereisesheim and Oftersheim |
| Scientific Research | |
| Nov. 2002 – 2007 | Applied Research in the area of Web Engineering, Device Independent Application Engineering |
| Oct. 2001 – Nov. 2002 | Applied Research in the area of pervasive/mobile computing and advanced customer interfaces |
| Oct. 1995 – Oct. 2000 | Research at the University of Karlsruhe, Institute for Telematics, Telecooperation Office (TecO) |
| University Teaching | |
| 2024 – today | Lecture Design Thinking (in the context Generative AI use case) DHBW Mannheim / Software Engineering Artificial Intelligence |
| 2002 – 2008 | Lecture University Main Course: „TK2 Web Engineering, Web Cooperation and eLearning“ University of Darmstadt, Faculty of Computer Science, Prof. Dr. Max Mühlhäuser |
| Committees | |
| 2003 | Track Chair „Web Engineering – SAP Innovation Congress 2003“ |
| Program Committee: WWW 2003 – Web Engineering Track | |
| Program Committee: 3rd International Workshop on Smart Appliances and Wearable Computing (IWSAWC) | |
| 2002 | Co-Chair W3C Workshop on Device Independent Authoring Techniques (DIAT) |
| 2002 – 2005 | Member of the W3C Device Independent Working Group |
| 1998 – 2015 | Computer Society Memberships: ACM, IEEE, Gesellschaft für Informatik (GI) |
| Expert IT Skills (exemplary list – a bit outdated, now much more) | |
| Operating Systems | installation/administration/programming / LAN administration (e.g. MS Windows, Linux, EPOC, Palm OS, Mac OS, Digital Unix) |
| Application Servers | HTML Server installation/administration (MS IIS, Apache), WAP Server |
| Programming | Since 1981, e.g. JavaScript, PHP, ABAP, Java, C++/C, Visual Basic, SQL, Pascal, Assembler / Database programming (MySQL, MS SQL, MS Access) |
| Mobile-Development | Since 2001, e.g. BlackBerry, Android, EPOC, Palm |
| Web-Development | Since 2002, Standalone and CMS (e.g. Flex, HTML, WML, ASP, PHP, Java Script, Active X, JSP) |
| Military Service | |
| 1988 – 1989 | Telecommunication Unit |
| 21.8.1989 | Honorary-Medal of the German Federal Armed Forces |
| Social Engagements | |
| Vereinskartell Oftersheim e.V. | |
| 2024 – to date | Board (Vorstand): Chairman (1. Vorsitzender) |
| 2009 – 2012 | Board (Vorstand): Committee Member (Beisitzer) |
| Turn- und Sportverein (TSV) 1895 Oftersheim e.V. | |
| 2011 – 2023 | Board (Geschäftsführender Vorstand) 2011 – 2021: 1. Chairman (1. Vorsitzender) 2023: Spokesman (Vorstandssprecher), Treasurer (Finanzen) |
| 2010 – 2014 | Assistant Coach (Vereinstrainer) of the sport climbing group |
| Judo Club Oftersheim (JCO) e.V. | |
| 2006 – 2007 | Board (Vorstand): Chairman (1. Vorsitzender) |
| 2005 – 2006 | Board (Vorstand): Deputy Chairman (2. Vorsitzender) |
| 2000 – 2004 | Board (Vorstand): Committee Member (Beisitzer) |
| 1995 – 1999 | Board (Vorstand): Chairman (1. Vorsitzender) |
| 1994 – 1995 | Board (Vorstand): Deputy Chairman (2. Vorsitzender) |
| 1990 – 1993 | Board (Vorstand): Treasurer (Kassenwart) |
| 1987 – 1989 | Board (Vorstand): Press Office (Pressewart) |
| 1992 – 2007 | Active Coach (Trainer-C Lizenz) |
| Extra-curricular Information | |
| Language Skills | German (native), English (fluent), French (some basics) |
| Driving License | Car |
| Hobbies | Sport Climbing, Badminton, Golf, Skiing, Diving |