Dr.-Ing. Markus Lauff

Chief Development Architect
Business Innovation Evangelist
Futurist, Lecturer & Speaker

Detailed Curriculum Vitae (2024/07/12)

Personal Details

Date and Place of Birth5th August 1968, Ludwigshafen/Rhein, Germany
AddressMozartstraße 23, 68723 Oftersheim, Germany
ContactPhone: +49 (6202) 592034
Email: markus@[noSpam]lauff.name
(please remove „[noSpam]“)

Work Experience

SAP SE – SAP AppHaus
September 2020 – to dateGlobal Enterprise Architecture and Generative AI Lead
Chief Development Architect
SAP SE – SAP Marketing Cloud Development
June 2019 – September 2020Head of User Experience
Managing global team of UI Designers.
April 2015 – May 2019Chief Development Architect @ Central Architecture TeamIn charge of software architecture relevant topics in the area of  UI Technology, Social Networks, Mobile, and User Experience.
SAP AG – SAP Active Global Support
September 2011 – April 2015Head of Global Center-of-Expertise User Experience & Mobile
  • Defined Premium Engagement support portfolio for Ux and mobile
  • Providing pro-active support for strategic customers
  • Onboarding and roll-out of new topics to regional CoEs
  • Presentations at Sapphire, MaxAttention Summit
SAP AG – Shared Business Components (former SAP Business Objects POA / PTU Emerging Solutions / PTU Business User – CTO & Framework, Performance Optimization Application Framework, Head of Product Management)
Aug. 2006 – September 2011Program Product Owner
  • Executed QCD responsibility for full development lifecycle from planning, development to productization for BUI, CLM, MOAM, OCA
  • Changed global SBC product management structure and processes from project oriented development into agile SCRUM-based development
  • Set-up global product management team in Bangalore, Dublin, Levallois, Palo Alto, and Walldorf
  • Managed a global team of product owners / team assistant / students
SAP AG – SAP Research (former Corporate Research, CEC Karlsruhe)
Mar. 2005 – Jul. 2006Director Research Portfolio Office
  • Managed global SAP Research research portfolio
  • Presented research strategies and results to the SAP executive team
  • Supported the alignment of the SAP Research portfolio with the SAP Board
Jan. 2004 – Mar. 2005Director Research Business Development
  • Coordinated SAP Research project applications with European Commission and national funding boards (e.g. BMBF)
  • Represented SAP in international industrial research projects (e.g. with NOKIA, Siemens, W3C)
  • Introduced SAP-wide research transfer value assessment
2002 – Dec. 2003Program Manager
  • Coordinated research activities
    in the area of “Device Independent Application Engineering”
  • Acquired research 3rd-party project funding (e.g. from European Commission)
  • Set up research activities in Palo Alto, Sophia Antipolis, and Karlsruhe
2000  – 2002Project Manager, Senior Researcher, Consultant and IT Architect 
  • Led international industrial research project CONSENSUS
  • Led Pervasive Computing research group
  • Research on new key technologies pertaining to B2B,B2E business
  • Designed and realized ubiquitous office infrastructure
  • Evaluated of mobile/e-commerce projects and strategies
University of Karlsruhe, Telecooperation Office (TecO)
1995 – 2000Research Assistant
  • Designed IT architectures for ubiquitous systems
  • Presented scientific papers/results at international conferences
  • Supervised student/research work within industrial projects (e.g. with Digital Equipment Corporation, SAP AG, Daimler Benz AG)
  • Led student practical courses and seminars / Prepared lectures
  • Acquisition of research projects/funding (e.g. from European Commission)
  • Designed and implemented integration of mobile appliances into a multimedia information system
  • Managed and administered department’s IT infrastructure
Columbus Consulting, IT-Consulting, Oftersheim
1992  – 2020Chairman, Consultant
  • IT consultancy for SME and public institutions
  • Design and development of communal web sites


 European Patents
  • Flat-Navigation (04024519.3 / 10/685,285)
  • Device Independent Authoring Tools (03029190.0 10/583,184)
  • Complexity Indicator (03029167.8 10/582,937)
US Patents
  • Method and computer system for evaluating the complexity of a user interface (8,959,488) (2007/0162,874)
  • Information organization navigation (7,669,146) (2005/0080,793)


„Executive MBA“
University of St. Gallen, Switzerland2005
SAP AHEAD 2005 Advanced Management Program
University of St. Gallen – Executive MBA in Media and Communication
  • International and Global Economics
  • International HR Management
  • Digital Business
  • Process Management
  • Logistics and Operations Management
  • Innovation, Intrapreneurship and Market Entry Strategy
  • Finance and Accounting
  • Sales and Marketing
University of Karlsruhe, GermanyNov. 2001
Received Dr.-Ing. from University of Karlsruhe
(PhD Computer Science)Thesis: “System-support for Ubiquitous Applications”
Diplom Informatiker
University of Karlsruhe, Germany30.11.1994
Graduated “Diplom-Informatiker” from University of Karlsruhe
(MSc Computer Science)Master Thesis: “Performance Analysis of IEEE 802.11 networks”
1989 – 1994Computer Science studies at University of Karlsruhe
3.5.1988Graduated „Abitur“ from „Technisches Gymnasium“ Mannheim
1985 – 1988Secondary education „Technisches Gymnasium“ in Mannheim
1979 – 1985Secondary education „Hebel-Gymnasium“ in Schwetzingen
1975 – 1979Primary education in Untereisesheim and Oftersheim

Scientific Research

Nov. 2002 – 2007Applied Research in the area of Web Engineering, Device Independent Application Engineering
Oct. 2001 – Nov. 2002Applied Research in the area of pervasive/mobile computing and advanced customer interfaces
Oct. 1995 – Oct. 2000Research at the University of Karlsruhe, Institute for Telematics, Telecooperation Office (TecO)

University Teaching

2024 – todayLecture Design Thinking (in the context Generative AI use case)
DHBW Mannheim / Software Engineering Artificial Intelligence
2002 – 2008Lecture University Main Course: „TK2 Web Engineering, Web Cooperation and eLearning“
University of Darmstadt, Faculty of Computer Science, Prof. Dr. Max Mühlhäuser


2003Track Chair „Web Engineering – SAP Innovation Congress 2003“
 Program Committee: WWW 2003 – Web Engineering Track
 Program Committee: 3rd International Workshop on Smart Appliances and Wearable Computing (IWSAWC)
2002Co-Chair W3C Workshop on Device Independent Authoring Techniques (DIAT)
2002 – 2005Member of the W3C Device Independent Working Group
1998 – 2015Computer Society Memberships: ACM, IEEE, Gesellschaft für Informatik (GI)

Expert IT Skills (exemplary list –  a bit outdated, now much more)

Operating Systemsinstallation/administration/programming / LAN administration
(e.g. MS Windows, Linux, EPOC, Palm OS, Mac OS, Digital Unix)
Application ServersHTML Server installation/administration (MS IIS, Apache), WAP Server
ProgrammingSince 1981, e.g. JavaScript, PHP, ABAP, Java, C++/C, Visual Basic, SQL, Pascal, Assembler / Database programming (MySQL, MS SQL, MS Access)
Mobile-DevelopmentSince 2001, e.g. BlackBerry, Android, EPOC, Palm
Web-DevelopmentSince 2002, Standalone and CMS
(e.g. Flex, HTML, WML, ASP, PHP, Java Script, Active X, JSP)

Military Service

1988 – 1989Telecommunication Unit
21.8.1989Honorary-Medal of the German Federal Armed Forces

Social Engagements

Turn- und Sportverein (TSV) 1895 Oftersheim e.V.
2011 – 2023Board (Geschäftsführender Vorstand)
2011 – 2021: 1. Chairman (1. Vorsitzender)
2023: Spokesman (Vorstandssprecher), Treasurer (Finanzen)
2010 – 2014Assistant Coach (Vereinstrainer) of the sport climbing group
Vereinskartell Oftersheim e.V.
2009 – 2012Board (Vorstand): Committee Member (Beisitzer)
Judo Club Oftersheim (JCO) e.V.
2006 – 2007Board (Vorstand): Chairman (1. Vorsitzender)
2005 – 2006Board (Vorstand): Deputy Chairman (2. Vorsitzender)
2000 – 2004Board (Vorstand): Committee Member (Beisitzer)
1995 – 1999Board (Vorstand): Chairman (1. Vorsitzender)
1994 – 1995Board (Vorstand): Deputy Chairman (2. Vorsitzender)
1990 – 1993Board (Vorstand): Treasurer (Kassenwart)
1987 – 1989Board (Vorstand): Press Office (Pressewart)
1992 – 2007Active Coach (Trainer-C Lizenz)

Extra-curricular Information

Language SkillsGerman (native), English (fluent), French (some basics)
Driving LicenseCar
HobbiesSport Climbing, Badminton, Golf, Skiing, Diving